Living and Dying by the Sword

I made a conscious decision to avoid commenting on the Tiger Woods situation until things settled down.  I just had this feeling this story was going to take six or seven twists and turns before the general public had any idea what exactly had transpired.

First off, let me just say that adultery or cheating among pro athletes is nothing new, I mean, it's practically a birthright.  The only reason we hardly ever hear about it is because the professional newsmedia doesn't report on it unless law enforcement officials get involved in the process.   So while Tiger Woods secretely managed to tally up twelve (!!!) or so 'goomars', this probably never gets out unless his wife, Elin, chases him through the neighbourhood with his own nine iron - which she did.

It really isn't that difficult that take a stand on this one.  Tiger screwed up, plain and simple, and he deserves what he's getting.  His squeaky clean image has been micromanaged ever since he broke onto the PGA tour, becoming the first ever pro athlete to make a $ 1 billion.  And how did he do it?  Well, he's a pretty phenomenal golfer, but even as the top player and earner on the tour for the past decade, his tour earnings don't even come close to what he makes in sponsorship deals; on TV, in magazines and newspapers, online, and on billboards that me or you couldn't avoid if we tried.  So when the tables are turned, why should Tiger be able to turn it off?  In this day and age when superstars like Tiger top up their sponsorship deals because of intense exposure provided by new internet technology, they simply live and die by the sword.   Plain and simple, suck it up Tiger.